Whittington, Dick <br/><br/>
Digital innovation and entrepreneurship /  
Dick Whittington 
 - New York :  Cambridge University Press  2018 
 - xxii, 456 pages ;  25 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/>1. About innovation and entrepreneurship -- 2. Framing the business -- 3. Promotion and sales -- 4. Delivery and operations -- 5. Value capture -- 6. Growth and scalability -- 6. Growth and scalability -- 7. Intellectual property and protection -- 8. Leadership and structure -- 9. Key themes and summary points. 
<br/><br/> This objective-focused textbook provides a comprehensive and practical grounding in business design and entrepreneurship in the digital economy. For students looking to leverage their STEM expertise into an innovative business, this textbook uses a variety of chapter features and online material to create a blueprint for any new business venture. 
<br/><br/><label>ISBN: </label>9781108454940  P4,893.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce<br/>Entrepreneurship
<br/><br/><label>LC Class. No.: </label>HF5548.32  / W48 2018