Iacobucci, Dawn <br/><br/>
Marketing management / 
by Dawn Iacobucci 
 - Sixth  
 - Boston, MA:  Cengage,  2022. 
 - xiii, 333 pages:  color illustrations;  26 cm. 
<br/><br/>Includes index. 
<br/><br/>Part 1: Marketing strategy -- Part 2: Product positioning -- Part 3: Positioning via price, place, and promotion -- Part 4: Positioning: assessment through the customer lens -- Part 5: Capstone  
<br/><br/><label>ISBN: </label>9780357635087 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing gestion <br/>Marketing management 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Ia11 2022