TY - BOOK AU - Verma,Mukesh Kumar TI - Sports finance SN - 9789394137042 AV - GV716 Sp76 2022 PY - 2022/// CY - New Delhi PB - Random Publications LLP KW - Sports KW - Finance N1 - Includes bibliographical references and index; 1: The business of sports and tourism -- 2: Essential skills of sports management -- 3: Sports equipment -- 4: Sports marketing -- 5: Economics of sport accounts -- 6: Advertising and sponsorship -- 7: Sports distribution -- 8: Consumer attitudes -- 9: Sport and the media -- 10: Sports organization -- 11: The sport industry ER -