Sports finance /
edited by Mukesh Kumar Verma
- New Delhi : Random Publications LLP, 2022.
- vii, 324 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
1: The business of sports and tourism -- 2: Essential skills of sports management -- 3: Sports equipment -- 4: Sports marketing -- 5: Economics of sport accounts -- 6: Advertising and sponsorship -- 7: Sports distribution -- 8: Consumer attitudes -- 9: Sport and the media -- 10: Sports organization -- 11: The sport industry