Emerging innovative marketing strategies in the tourism industry / edited by Siddharth Bedi - New Delhi : Random Publications LLP, 2022. - vi, 358 pages : 24 cm.

Includes bibliography and index.

1: Tourism marketing -- 2: The quality of transport and important in travel business -- 3: Marketing strategy -- 4: Tourism associations as leader of marketing -- 5: Tourism competitiveness demand and pricing -- 6: Recreation and tourism marketing -- 7: Tourism marketing information system -- 8: Marketing basics for the small hotel business -- 9: Innovations in hospitality films -- 10: The tourism and hospitality products -- 11: Tourism promotion and marketing -- 12: Eco-tourism and the tourism industry -- 13: Consumer decision rules and implications for hotel choice -- 14: Tourism product management

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