Iacobucci, Dawn <br/><br/>
Marketing management / 
by Dawn Iacobucci 
 - Fifth edition [Philippine edition] 
 - Singapore :  Cengage Learning Asia Pte Ltd,  c2019. 
 - xii, 324 pages :  illustrations ;  25 cm. 
<br/><br/>Includes indexes. 
<br/><br/>Part 1: Marketing strategy -- Part 2: Product positioning -- Part 3: Positioning via price, place and promotion -- Part 4: Positioning : assessment through the customer lens -- Part 5: Capstone. 
<br/><br/><label>ISBN: </label>9789814839792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Ia11 2019