Brito, Michael <br/><br/>
Participation marketing : unleasing employees to participate and becoming brand storytellers 
Michael Brito 
 - London :  Kogan Page,  2018. 
 - 238 p. ;  24 cm 
 - .
<br/><br/><label>ISBN: </label>9780749482107 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Branding (Marketing). 2. Marketing management. 3. Management--Employee participation. I. Title.