TY  - BOOK
AU  - Bandilla,Maricel Gatchalian
TI  - Tourism marketing
SN  - 9789712371196
U1  - 910 
PY  - 2015///
CY  - Manila, PH
PB  - Rex Book Store
KW  - Tourism
KW  - Marketing
N1  - Includes bibliographical references and indexes; Chapter 1: Tourism marketing -- Chapter 2: The tourist market and segmentation -- Chapter 3: Tourism and consumer behavior -- Chapter 4: Tourism marketing and the communication process -- Chapter 5: The tourism product -- Chapter 6: Pricing in tourism -- Chapter 7: Tourism promotions I -- Chapter 8: Tourism promotions II -- Chapter 9: Distribution channels in the tourism industry -- Chapter 10: Digital marketing -- Chapter 11: Relationship marketing -- Chapter 12: Destination branding and marketing -- Chapter 13: The marketing plan -- Chapter 14: What awaits the tourism graduate? -- Chapter 15: Tourism marketing and its future
ER  -