TY  - BOOK
AU  - Buenaventura,John Paul G.
AU  - Buenaventura-Gutierrez,Liberty
TI  - Tourism and hospitality marketing
SN  - 9786214063437
AV  - G155.75 B92 2022
PY  - 2022///
CY  - Manila, Philippines
PB  - Mindshapers Co. Inc.
KW  - Tourism
KW  - Marketing
N1  - Includes bibliographical references; Chapter 1 Introduction to marketing -- Chapter 2 Hospitality services marketing -- Chapter 3 Hospitality marketing mix -- Chapter 4 Product service mix -- Chapter 5 Price mix -- Chapter 6 Promotion mix -- Chapter 7 Place mix-channel of distribution -- Chapter 8 Marketing plan -- Chapter 9 Strategic marketing and tactical marketing -- Chapter 10 Market opportunity and consumer analysis -- Chapter 11 Consumer behavior -- Chapter 12 Customer relationship development strategies -- Chapter 13 Marketing research and environment -- Chapter 14 Market segmentation -- Chapter 15 Tourism marketing
ER  -