TY  - BOOK
AU  - Sherman,Aliza
AU  - Smith,Dannielle Elliot
TI  - Social media engagement for dummies
T2  - For dummies
SN  - 9781118530191
AV  - HF5415.1265   S53 2013
PY  - 2013///
CY  - New York
PB  - John Wiley & Sons
KW  - Internet marketing.
KW  -  Social media
KW  - Handbooks, manuals, etc
KW  -  Online social networks.
KW  - 4. Relationship marketing.
N1  - Includes index; Introduction 1 Part I: The Basics of Social Media Engagement 7 Chapter 1: Explaining the Why, Who, and How of Social Media Engagement 9 Chapter 2: Assessing the Impact of Social Media Engagement 25 Chapter 3: Discovering Social Media Engagement Tools 43 Part II: Exploring the Elements of Social Media Engagement 65 Chapter 4: Building Trust and Credibility 67 Chapter 5: Demonstrating Your Online Presence to Maximize Engagement 85 Chapter 6: Creating Connections 105 Chapter 7: Driving Interaction 121 Part III: Examining the Basic Engagement Tools 137 Chapter 8: E-mail, Forums, Blogs, and Websites 139 Chapter 9: Facebook 157 Chapter 10: Twitter 183 Part IV: Engaging Through Additional Social Channels 209 Chapter 11: Pinterest 211 Chapter 12: LinkedIn 241 Chapter 13: Google+ 263 Chapter 14: Location-Based Services 281 Part V: Leveraging Audio and Video for Engagement 301 Chapter 15: Audio and Videocasting 303 Chapter 16: YouTube 317 Part VI: The Part of Tens 335 Chapter 17: Ten Social Media Engagement Mistakes to Avoid 337 Chapter 18: Ten Businesses That Excel at Social Media Engagement 343 Index 353
N2  - Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly
ER  -