Wheelen, Thomas L.

Strategic management and business policy / Thomas L. Wheelen, J. David Hunger - Ninth edition - Upper Saddle River, NJ : Pearson/Prentice Hall, 2004. - 1075 pages : 26 cm.

For senior-level and introductory graduate-level courses in Strategic Management and Business Policy. This comprehensive text offers a look into new and traditional strategic management topics.

0131225510


Strategic planning.
Strategic planning--Case studies.

HD30.28 / W43 2004