Olsen, Erica

Strategic planning kit for dummies / by Erica Olsen - Second edition - Hoboken, NJ : John Wiley & Sons, Inc., 2012. - xii, 343 pages : 24 cm.

Cover; Table of Contents; Title Page; Introduction; Part I: Kicking Off Your Strategic Planning Process; Chapter 1: What Is Strategic Planning Really?; Chapter 2: Why Strategic Planning Works; Chapter 3: Getting Set Up for Successful Planning; Part II: Determining Your Core DNA and Envisioned Future; Chapter 4: Identifying Your Strategic Issues; Chapter 5: Focusing on What You Do Best; Chapter 6: Developing Your Mission, Values, and Vision; Part III: Sizing Up Your Current Situation; Chapter 7: Assessing Your Business and Its Capabilities.

Providing practical, field-tested techniques and a complete 6-phase plan, this guide shows you how to make strategy a habit for all organizations, no matter the size, type, or resource constraints.

9781118077771 9781118178485

2011938574


Industrial management--Handbooks, manuals, etc.
Strategic planning --Handbooks, manuals, etc.

HD30.28 / O47 2012