Go, Josiah Marketing plan : building the profitable preferred brand / Josiah Go - [Quezon City, PH :] [Waiters Center], 1997. - xv, 340 pages : 22 cm. ISBN: 9719186011 9719186003 Subjects--Topical Terms: Marketing--Brand name products--Philippines. LC Class. No.: HF5415.13 / G6 1997