TY - BOOK AU - Thompson,Arthur A. AU - Gamble,John E. AU - Peteraf,Margaret A. AU - Strickland,A.J.III TI - Crafting and executing strategy : : the quest for competitive advantage concepts and cases. SN - 9789814670890 PY - 2016/// CY - New York, N.Y. PB - Mcgraw-Hill Education KW - Strategic planning. KW - Case studies KW - Strategic planning ER -