Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong; Horizon Edition contributions by Diane Sutherland, Jon Sutherland 
 - Fourteenth edition;  Pearson Horizon editions 
 - Boston, MA :  Pearson Education,  2013. 
 - 636 pages :  28 cm. 
<br/><br/><label>ISBN: </label>9780273779827 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / K636 2013