Strategic management for business and accountancy /
Don M. Magpantay
- 112 pages ; 24 cm.
Includes references
Chapter 1: The nature of strategic management -- Chapter 2: The business vision and mission -- Chapter 3: Analyzing a company's external environment -- Chapter 4: Analyzing a company's resources and competitive position -- Chapter 5: Strategies in action -- Chapter 6: Strategy analysis and choice -- Chapter 7: Implementing strategies: management and operations -- Chapter 8: Implementing strategies: marketing, finance/accounting R&D and MIS issues -- Chapter 9: Writing a strategic plan --