Entrepreneurship in tourism and hospitality /
by Jefferson S. Marcelo and Girlie Marcelo-Samson
- viii, 163 pages : illustrations (black and white) ; 25 cm.
Includes references
Lesson 1: Introduction to entrepreneurship -- Lesson 2: Entrepreneurship in the Philippine setting -- Lesson 3: The entrepreneurs -- Lesson 4: Entrepreneurial options -- Lesson 5: The management aspect for entrepreneurs -- Lesson 6: Marketing for entrepreneurs -- Lesson 7: Financial and financing aspect for entrepreneurs -- Lesson 8: ICT for entrepreneurs -- Lesson 9: Ethical perspectives for entrepreneurship -- Lesson 10: The feasibility study
Marcelo, J. S. (2022). Entrepreneurship in tourism and hospitality. Mindshappers Co., Inc.
9786214063383
Entrepreneurship Hospitality industry -- Management Tourism -- Management Leisure industry -- Management