TY  - BOOK
AU  - Vistan,Deogracias N.
TI  - The Filipino entrepreneur opportunities and strategies in a growth economy : : text and cases 
SN  - 9789712737633
U1  - 658 
PY  - 2023///
CY  - Mandaluyong City, PH : 
PB  - Anvil Publishing, Inc.
KW  - Entrepreneurship
N1  - Chapter 1 Being entrepreneur : to be or not to be one -- Chapter 2 Preparing yourself towards entrepreneurship -- Chapter 3 Product or service : competition, brands and slogans -- Chapter 4 Production, service delivery and logistics -- Chapter 5 Pricing strategies : costs, competition and price/demand elasticity -- Chapter 6 Channel of distribution -- Chapter 7 Traditional and digital advertising -- Chapter 8 Financial management -- Chapter 9 Human resources, internal audit and legal -- Chapter 10 The future of Philippine entrepreneurship
ER  -