TY  - GEN
AU  - Tonsor, Mullika
TI  - Marital Roles in Purchasing Decision Processes of Young Urban Professionals in Bangkok: : An Analysis
AV  - HD 39.5 T6 1992 (Thesis/MBA) 
PY  - 1992///
CY  - [Place of publication not identified] : 
PB  - [Publisher not identified], 
KW  - Police--Job description
KW  - Dissertations, Academic
N1  - xvii, 199 leaves ; 28 cm
N2  - This study attempted to analyze the relative influence of young urban professionals, husbands and wives in Bangkok in purchase decisions of selected packaged products.  Three hundred-eighty five  young urban professionals from Bangkok area were involved as respondents.  The couples (husbands and wives) were chosen from 4 Jaycee organizations.  Descriptive-analytical method was utilized.  Analysis of information gathered were taken from questionnaires, interviews and observations.  Each couple respondent had a different preference decision when purchasing a certain item, product or services.  There was a purchase-influence role each couple made within the family. (23 tables / 15 figs.)*ebc
ER  -