TY  - GEN
AU  - Wentz,Walter B.
TI  - Marketing research : : management, method and cases 
SN  - 0060470062
AV  - HF 5415.2 W45 1979 
PY  - 1979///
CY  - New York : 
PB  - Harper & Row, 
KW  - Marketing research
KW  - Statistical methods
KW  - Marketing
KW  - Case studies
KW  - Business
KW  - Commerce
KW  - Research
ER  -