Boyd, Harper W. <br/><br/>
Marketing management :   a strategic approach with a global orientation / 

Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche' 
 - 2nd ed 
 - xvi, 555 pages :  illustrations ; 25 cm. 
<br/><br/><label>ISBN: </label>0256125767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Subjects--Index Terms: </label>Business  Commerce 
<br/><br/><label>LC Class. No.: </label>HF 5415.13 B669 1995