TY  - GEN
AU  - Kolb,Bonita M.
TI  - Marketing research : : a concise introduction 
SN  - 9781526419279
AV  - HF 5415.2 K589 2018 
PY  - 2018///
CY  - Los Angeles ; London : 
PB  - SAGE, 
KW  - Marketing research
KW  - Marketing
N1  - Includes bibliographical references & index
ER  -