East, Robert <br/><br/>
Consumer behavior :   advances and applications in marketing. 

 - xxii, 356 p. ; 24 cm. 
<br/><br/><label>ISBN: </label>0133593169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research
<br/><br/><label>Subjects--Index Terms: </label>Business  Commerce 
<br/><br/><label>LC Class. No.: </label>HF 5415.32 E2 1997