Cruz, Zenaida Lansangan  PhD <br/><br/>
Introduction to meetings, incentives, conferences and events management (MICE) / 
Zenaida Lansangan-Cruz 
 - First edition 
 - Manila, PH :  Rex Book Store,  2020 
 - vi, 213 pages :  illustrations ;  25 cm. 
<br/><br/>Includes glossary and index. 
<br/><br/>Chapter 1: The Meaning and Importance of MICE -- Chapter 2: Key Players in the MICE Industry and Their Roles in the Tourism and Hospitality Industry -- Chapter 3: MICE Planners -- Chapter 4: MICE Planning -- Chapter 5: MICE Management -- Chapter 6: Marketing MICE -- Chapter 7: Financial Management of MICE -- Chapter 8: Risk Management -- Chapter 9: The Role of Ethics in the MICE Industry -- Chapter 10: Technology for the MICE Industry -- Chapter 11: Changes Affecting the MICE Industry in the Next Millennium -- Chapter 12: Special Events Management.  
<br/><br/><label>ISBN: </label>9786210403848 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Events management.
<br/><br/><label>LC Class. No.: </label>GT3406  / C7 2020 
<br/><br/><label>Dewey Class. No.: </label>394.26  / C955 2020