TY  - GEN
AU  - Weilbacher,William M.
TI  - Marketing management cases : : planning and executing marketing strategy 
AV  - HF 5415.13 W38 1980 
PY  - 1980///
CY  - New York : 
PB  - Macmillan, 
KW  - Marketing management
KW  - Case studies
KW  - Business
KW  - Commerce
ER  -