Pater, J. Paul <br/><br/>
Marketing management :   knowledge and skills / 

J. Paul Peter, James H. Donnelly. 
 - 8th ed 
 - xvii, 813 p. ; 26 cm. 
<br/><br/><label>ISBN: </label>9780071275415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies
<br/><br/><label>Subjects--Index Terms: </label>Business  Commece 
<br/><br/><label>LC Class. No.: </label>HF 5415.13 P387 2008