McDaniel, Carl D. <br/><br/>
Contemporary marketing research / 

Carl D. McDaniel, Roger Gates. 
 - 4th ed 
 - xxxvi, 780 p. : ill. (some col.) ; 26 cm. 
<br/><br/><label>ISBN: </label>0538885076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Subjects--Index Terms: </label>Business  Commerce  Research 
<br/><br/><label>LC Class. No.: </label>HF 5415.2 M382 1999