TY  - GEN
AU  - Engel,Jack
TI  - Advertising : : the process and practice 
T2  - McGraw-Hill series in marketing
SN  - 0070195110
AV  - HF 5823 E7 1980 
PY  - 1980///
CY  - New York : 
PB  - McGraw-Hill Book, 
KW  - Advertising
KW  - Business
KW  - Commerce
ER  -