TY  - GEN
AU  - Boyd,Harper W.
AU  - Westfall,Ralph
AU  - Stasch,Stanley F.
TI  - Marketing research : : text and cases 
SN  - 0206025304
AV  - HF 5415.2 B6 1981 
PY  - 1981///
CY  - Homewood, Ill. : 
PB  - Richard D. Irwin, 
KW  - Marketing research
KW  - Business
KW  - Commerce
ER  -