Boyd, Harper W. <br/><br/>
Marketing research :   text and cases / 

Harper W. Boyd, Ralph Westfall and Stanley F. Stasch. 
 - 5th ed 
 - xiv, 693 p. ; 23 cm. 
<br/><br/><label>ISBN: </label>0206025304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Subjects--Index Terms: </label>Business  Commerce 
<br/><br/><label>LC Class. No.: </label>HF 5415.2 B6 1981