Boyd, Harper W. <br/><br/>
Marketing research :   text and cases / 

Harper W. Boyd and Ralph Westfall. 
 - xvii, 675 p. ; 22 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Subjects--Index Terms: </label>Business  Commerce  Research 
<br/><br/><label>LC Class. No.: </label>HF 5415.2 B6