TY  - BOOK
AU  - Gamble,John E.
AU  - Peteraf,Margaret A.
AU  - Thompson,Arthur A.
TI  - Essentials of strategic management : : the quest for competitive advantage 
SN  - 9781259094842
AV  - HD30.28 G33 2015
PY  - 2015///
CY  - New York, NY : 
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Business planning
KW  - Competition
KW  - Case studies
ER  -