Essentials of strategic management : the quest for competitive advantage /
John E. Gamble, Margaret A. Peteraf, Arthur A. Thompson, Jr.
- Fourth edition, International student edition
- New York, NY : McGraw-Hill, 2015.
- 440 pages : illustrations ; 24 cm.
9781259094842 1259094847
Strategic planning. Business planning. Competition. Strategic planning --Case studies.