TY  - GEN
AU  - Zikmund,William G.
TI  - Exploring marketing research
AV  - HF 5415.2 Z54 1985 
PY  - 1985///
CY  - Chicago : 
PB  - The Dryden Press, 
KW  - Marketing research
KW  - Business
KW  - Commerce
KW  - Research
ER  -