TY  - GEN
AU  - Zikmund,William
TI  - Cases in marketing research
AV  - HF 5415.2 Z6 1982 
PY  - 1982///
CY  - Chicago : 
PB  - The Dryden Press, 
KW  - Marketing research
KW  - Management
KW  - Business
KW  - Commerce
KW  - Research
ER  -