Marketing management and administrative action. 

 - 5th ed 
 - McGraw-Hill series in marketing .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Addresses, essays, lectures
<br/><br/><label>Subjects--Index Terms: </label>Business  Commerce 
<br/><br/><label>LC Class. No.: </label>HF 5415.13 M3523 1983