TY  - GEN
AU  - Alsop,Ronald
TI  - <The> Wall street journal on marketing
AV  - HF 5416 A47 1986 
PY  - 1986///
CY  - Homewood, Ill. : 
PB  - Dow Jones-Irwin, 
KW  - Marketing
KW  - Business
KW  - Commerce
ER  -