Includes glossary and index.

Concepts and techniques for crafting and executing strategy Section A: introduction and overview -- 1: Strategy, business models, and competitive advantage -- 2: The strategy formulation, strategy execution process -- Section B: core concepts and analytical tools -- 3: Evaluating a company's external environment -- 4: Evaluating a company's resources, capabilities, and competitiveness -- Section C: Crafting a strategy -- 5: The five generic competitive strategies -- 6: Strengthening a company's competitive -position: strategic moves, timing, and scope of operations -- 7: Strategies for competing in international markets -- 8: Corporate strategy: diversification and the -multibusiness company -- 9: Ethics, corporate sustainability, and strategy -- Section D: Executing the strategy -- 10: Superior strategy execution-another path to competitive advantage -- Part two: Cases in crafting and executing strategy -- Case 1: Airbnb in 2022 -- Case 2: Costco wholesale in 2022: mission, business model, and strategy -- Case 3: Lululemon athletica's strategy in 2022: can the retailer continue to deliver growth despite the headwinds? -- Case 4: Yeti in 2022: will its strategy lead to sustainable advantage and growth? -- Case 5: Beyond meat in 2022: what can it do to rejuvenate revenue growth and stem mounting losses? -- Case 6: Spotify technology in 2022: will it strategy lead to profitability with growth? -- Case 7: Tesla's strategy in 2022: can it deliver sustained revenue growth and profitability? -- Case 8: Ulta beauty's race to win in an omnicahnnel world -- Case 9: PepsiCo's diversification strategy in 2022 -- Case 10: Robin hood -- Case 11: Macy's, Inc. in 2022: has the impementation of its polaris strategy produced a successful turnaround? -- Case 12: Meta platforms, Inc.: will the compnay's name change resolve ethical issues at facebook and instagram