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Emerging innovative marketing strategies in the tourism industry / edited by Siddharth Bedi

Contributor(s): Material type: TextTextPublication details: New Delhi : Random Publications LLP, 2022.Description: vi, 358 pages : 24 cmISBN:
  • 9789390780860
Subject(s): LOC classification:
  • G155.A1 Em53 2022
Contents:
1: Tourism marketing -- 2: The quality of transport and important in travel business -- 3: Marketing strategy -- 4: Tourism associations as leader of marketing -- 5: Tourism competitiveness demand and pricing -- 6: Recreation and tourism marketing -- 7: Tourism marketing information system -- 8: Marketing basics for the small hotel business -- 9: Innovations in hospitality films -- 10: The tourism and hospitality products -- 11: Tourism promotion and marketing -- 12: Eco-tourism and the tourism industry -- 13: Consumer decision rules and implications for hotel choice -- 14: Tourism product management
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Item type Current library Collection Call number Copy number Status Barcode
Books Books Philippine Christian University Manila Ph.D.-BM/DA Graduate School G155.A1 Em53 2022 (Browse shelf(Opens below)) 1 Available 54019

Includes bibliography and index.

1: Tourism marketing -- 2: The quality of transport and important in travel business -- 3: Marketing strategy -- 4: Tourism associations as leader of marketing -- 5: Tourism competitiveness demand and pricing -- 6: Recreation and tourism marketing -- 7: Tourism marketing information system -- 8: Marketing basics for the small hotel business -- 9: Innovations in hospitality films -- 10: The tourism and hospitality products -- 11: Tourism promotion and marketing -- 12: Eco-tourism and the tourism industry -- 13: Consumer decision rules and implications for hotel choice -- 14: Tourism product management

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