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Global strategy / by Mike W. Peng

By: Material type: TextTextPublication details: Boston, MA : Cengage, 2022.Edition: Fifth editionDescription: xx, 490 pages : color illustrations ; 28 cmISBN:
  • 9780357512364
Subject(s): LOC classification:
  • HD62.4 P39 2022
Contents:
Part 1: Foundations of global strategy -- Chapter 1: Strategizing around the globe -- Chapter 2: Managing industry competition -- Chapter 3: Leveraging resources and capabilities -- Chapter 4: Emphasizing institutions, cultures, and ethics -- Part 2: Business-level strategies -- Chapter 5: Growing and internationalizing the entrepreneurial firm -- Chapter 6: Entering foreign markets -- Chapter 7: Making strategic alliances and networks work -- Chapter 8: Managing competitive dynamics -- Part 3: Corporate-level strategies -- Chapter 9: Diversifying and managing acquisitions globally -- Chapter 10 : Strategizing, structuring, and innovating around the world -- Chapter 11: Governing the corporation globally -- Chapter 12: Strategizing on corporate social responsibility Integrative cases
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Item type Current library Collection Call number Copy number Status Barcode
Books Books Philippine Christian University Manila Ph.D.-BM/DA Graduate School HD62.4 P39 2022 (Browse shelf(Opens below)) 1 Available 53593

Includes glossary and index.

Part 1: Foundations of global strategy -- Chapter 1: Strategizing around the globe -- Chapter 2: Managing industry competition -- Chapter 3: Leveraging resources and capabilities -- Chapter 4: Emphasizing institutions, cultures, and ethics -- Part 2: Business-level strategies -- Chapter 5: Growing and internationalizing the entrepreneurial firm -- Chapter 6: Entering foreign markets -- Chapter 7: Making strategic alliances and networks work -- Chapter 8: Managing competitive dynamics -- Part 3: Corporate-level strategies -- Chapter 9: Diversifying and managing acquisitions globally -- Chapter 10 : Strategizing, structuring, and innovating around the world -- Chapter 11: Governing the corporation globally -- Chapter 12: Strategizing on corporate social responsibility
Integrative cases

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