Industrial marketing / by Tomas Fotiadis [and 4 others]
Material type:
TextPublication details: London : Sage, 2023.Description: xxxii, 365 pages : color illustrations ; 24 cmISBN: - 9781529778533
- HF5801 F76 2023
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Philippine Christian University Manila Ph.D.-BM/DA | Graduate School | HF5801 F76 2023 (Browse shelf(Opens below)) | 1 | Available | 53550 |
Browsing Philippine Christian University Manila shelves, Shelving location: Ph.D.-BM/DA, Collection: Graduate School Close shelf browser (Hides shelf browser)
|
|
|
|
No cover image available |
|
|
||
| HF5549 W49 2022 Human resource development : talent development / | HF5549.2 N182 2023 Human resource management : strategy and practice / | HF5549.5.E45 P74 International hrm in ever changing situations : a practical outline / | HF5801 F76 2023 Industrial marketing / | HG186.A2 N47 2023 Risk management for investment funds : a practical guide for European funds in international market / | HG4026 El46 2022 Corporate finance / | HG4026 R82 2024 Corporate finance : core principles and applications / |
Includes bibliographical references and index.
1. Applying marketing philosophies to industrial markets -- 2. Differentiation characteristics of industrial markets -- 3. Supply chain networks for manufacturing products -- 4. Organizational buying process, buying relations, and buying behavior in industrial marketing -- 5. The marketing mix : distributing industrial products -- 6. Supply chain transportation of manufactured products -- 7. The marketing mix : promotion and marketing communication channels for industrial products -- 8. The marketing mix : industrial pricing -- 9. The marketing mix : the industrial products -- 10. Warehousing in the industrial market -- 11. Industrial services -- 12. Modern trends and developments in industrial marketing -- 13. Industrial marketing in a high-tech context
"An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR."--Publisher's description
There are no comments on this title.