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Marketing management / by Dawn Iacobucci

By: Material type: TextTextAnalytics: Show analyticsPublication details: Singapore : Cengage Learning Asia Pte Ltd, c2019.Edition: Fifth edition [Philippine edition]Description: xii, 324 pages : illustrations ; 25 cmISBN:
  • 9789814839792
Subject(s): LOC classification:
  • HF5415.13 Ia11 2019
Contents:
Part 1: Marketing strategy -- Part 2: Product positioning -- Part 3: Positioning via price, place and promotion -- Part 4: Positioning : assessment through the customer lens -- Part 5: Capstone.
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Item type Current library Collection Call number Copy number Status Barcode
Books Books Philippine Christian University Manila MBA/MM Graduate School HF5415.13 Ia11 2019 (Browse shelf(Opens below)) 1 Available 6955-G

Includes indexes.

Part 1: Marketing strategy -- Part 2: Product positioning -- Part 3: Positioning via price, place and promotion -- Part 4: Positioning : assessment through the customer lens -- Part 5: Capstone.

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