An introduction to franchising / Robert Webber
Material type:
TextPublication details: New York, NY : Palgrave Macmillan 2013Description: xiv, 272 pages ; 24 cmISBN: - 9780230361645
- HF5429.23 W43 2013
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Philippine Christian University Manila Reserve | College | HF5429.23 W43 2013 (Browse shelf(Opens below)) | 1 | Available | 50907 |
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| HF5415.13 H36 2023 3G handy guide : marketing a new business / | HF5415.5 N42 2023 Customer Relationship Management / | HF5429 L57 2023 Retailing management / | HF5429.23 W43 2013 An introduction to franchising / | HF5438.4 B215 2020 Wholesale and retail sales management / | HF5548 A27 2016 Excel 2016 Formulas / | HF5548 M52 2016 Teach yourself visually office 2016 / |
Includes bibliographical references and index
Chapter 1: The origins and history of franchising -- Chapter 2: Defining franchising -- Chapter 3: The pros and cons of franchising -- Chapter 4: The franchise relationship -- Chapter 5: Entrepreneurs and franchising -- Chapter 6: The role of ethics in franchising -- Chapter 7: Cultivating a franchised business -- Chapter 8: The steps to buying a franchise -- Chapter 9: Legal and financial matters -- Chapters 10: Developing the business -- Chapters 11: Exit strategies -- Chapter 12: Developing the future of franchising.
A practical, applied textbook offering an introduction to the world of franchising from the perspectives of both the franchisor and franchisee, this is a unique text for use by students studying franchising or by students or practitioners interested in buying a franchise or in franchising their business model.
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