Includes bibliographical references and index

1. Introduction -- 2. Wholesaling and wholesales trade -- 3. Wholesale of retailers and manufacturers -- 4. Methods of selling -- 5. Logistics and supply chain management -- 6. Retailing management -- 7. Retail, sale and distribution management -- 8. Future of e-retailing management.

Wholesalers and retailers are the two important types of middlemen forming a part of the distribution channels. They act as an intermediary link between the manufacturers and the consumers of goods. They specialise in providing a wide range of service for both the procedures as well as the consumers. They reduce the amount of efforts required by the manufacturer in distributing his product to the final consumers and provide a vast market coverage to his products. They greatly increase the efficiency of exchange and lead to reduction in total cost of distribution of products. They provide ready delivery of goods to the consumers at places convenient and accessible to them. They also provide aftersale services and handle consumer grievances. They also act as a communication channel by providing information about the products to the consumers, on one hand, and the consumer feedback to the procedures on the other hand.