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Business foundations : a changing world / O.C. Ferell, Geoffrey A. Hirt, and Linda Ferell

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw Hill LLC, 2023.Edition: Thirteenth editionDescription: xxxii, 638 pages : colored illustrations ; 26 cmISBN:
  • 9781265043698
Subject(s): LOC classification:
  • HF1008 F38 2023
Contents:
Chapter 1 : The dynamics of business and economics -- Chapter 2 : Business ethics and social responsibility -- Chapter 3 : Business in a borderless world -- Chapter 4 : Options for organizing business -- Chapter 5 : Small business, entrepreneurship, and franchising -- Chapter 6 : The nature of management -- Chapter 7 : Organization, teamwork, and communication -- Chapter 8 : Managing operations and supply chains -- Chapter 9 : Motivating the workforce -- Chapter 10 : Managing human resources -- Chapter 11 : Customer-driven marketing -- Chapter 12 : Dimensions of marketing strategy -- Chapter 13 : Digital marketing and social media -- Chapter 14 : Accounting and financial statements -- Chapter 15 : Money and the financial system -- Chapter 16 : Financial management and securities markets.
Summary: Business foundations : a changing world, thirteenth edition, provides coverage of dynamic changes in the economy as they relate to business and business decisions. The contents of this book are integrated with current events and examples of illustrate the concepts discussed. We have listened to your feedback and incorporated needed changes in content, boxes, cases, exercises, support, online resources, and other features.
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Item type Current library Collection Call number Copy number Status Barcode
Books Books Philippine Christian University Manila Reserve College HF1008 F38 2023 (Browse shelf(Opens below)) 1 Not For Loan 52994

Includes glossary and index.

Chapter 1 : The dynamics of business and economics -- Chapter 2 : Business ethics and social responsibility -- Chapter 3 : Business in a borderless world -- Chapter 4 : Options for organizing business -- Chapter 5 : Small business, entrepreneurship, and franchising -- Chapter 6 : The nature of management -- Chapter 7 : Organization, teamwork, and communication -- Chapter 8 : Managing operations and supply chains -- Chapter 9 : Motivating the workforce -- Chapter 10 : Managing human resources -- Chapter 11 : Customer-driven marketing -- Chapter 12 : Dimensions of marketing strategy -- Chapter 13 : Digital marketing and social media -- Chapter 14 : Accounting and financial statements -- Chapter 15 : Money and the financial system -- Chapter 16 : Financial management and securities markets.

Business foundations : a changing world, thirteenth edition, provides coverage of dynamic changes in the economy as they relate to business and business decisions. The contents of this book are integrated with current events and examples of illustrate the concepts discussed. We have listened to your feedback and incorporated needed changes in content, boxes, cases, exercises, support, online resources, and other features.

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