Tourism and hospitality marketing / Maria Criselda G. Badilla
Material type:
TextPublication details: Manila, PH : Rex Book Store, 2021.Edition: Revised editionDescription: xii, 225 pages : illustrations ; 26 cmISBN: - 9786210427509
- 338.4 B136 2021
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Philippine Christian University Manila Filipiniana | College | G155.75 B13 2021 (Browse shelf(Opens below)) | 4 | Available | 54593 | |
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Philippine Christian University Manila Filipiniana | College | G155.75 B13 2021 (Browse shelf(Opens below)) | 5 | Available | 54592 | |
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Books
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Philippine Christian University Manila Filipiniana | Senior High School | 338.4 B136 2021 (Browse shelf(Opens below)) | 1 | Available | 940 | |
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Books
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Philippine Christian University Manila Filipiniana | Senior High School | 338.4 B136 2021 (Browse shelf(Opens below)) | 2 | Available | 941 | |
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Books
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Philippine Christian University Manila Filipiniana | Senior High School | 338.4 B136 2021 (Browse shelf(Opens below)) | 3 | Available | 942 |
Includes bibliographical references and glossary
Chapter 1: Introduction to tourism and hospitality marketing -- Chapter 2: The tourist market and segmentation -- Chapter 3: Tourism and consumer behavior -- Chapter 4: The marketing plan -- Chapter 5: The tourism and hospitality product -- Chapter 6: Pricing in tourism and hospitality -- Chapter 7: Promotional tools: advertising, direct marketing, personal selling, public relations, and sales promotions -- Chapter 8: Digital marketing -- Chapter 9: Distribution channels in the tourism and hospitality industry -- Chapter 10: Destination branding and marketing -- Chapter 11: Relationship marketing -- Chapter 12: Tourism and hospitality marketing and its future.
Badilla, M. A. (2021). Tourism and hospitality marketing (revised ed.). Rex Book Store.
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