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Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker
Material type:
TextPublication details: New York, NY : McGraw-Hill, 1994.Edition: Tenth editionDescription: 697 pages : 25 cmISBN: - 0070610150
- HF5415 S745 1994
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Philippine Christian University Dasmarinas Circulation | Graduate School | HF5415 S745 1994 (Browse shelf(Opens below)) | 1 | Available | DGS00672 |
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| HF5415 K967 2012 Principles of contemporary marketing / | HF5415 M38 2012 Marketing principles / | HF5415 M8 2017 Ethics in marketing : international cases and perspectives / | HF5415 S745 1994 Fundamentals of marketing / | HF5415.12 L11 2011 Twitter marketing for dummies / | HF5415.1265 C43 2023 Digital marketing excellence : planning, optimizing and integrating online marketing / | HF5415.1265 C533 2015 An introduction to social media marketing / |
Includes bibliographical references and index
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