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Corporate strategy / John L Colley; Jacqueline Doyle; Robert D Hardie

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill executive MBA series | McGraw-Hill executive MBA seriesPublication details: New York, NY : McGraw-Hill, 2001.Description: 255 pages : 16 cmISBN:
  • 0071417796
Subject(s): LOC classification:
  • HD30.28 C64 2001
Contents:
pt. 1. Corporate Strategy. Ch. 1. Introduction to Corporate Strategy. Ch. 2. Increasing Emphasis on Strategic Planning. Ch. 3. Strategy, the Old Economy, and the New Economy. Ch. 4. Strategic Planning Process -- pt. 2. Strategic Importance of Productivity. Ch. 5. Productivity Improvement and Competitiveness. Ch. 6. Productivity Improvement in the Old and New Economies. Ch. 7. Productivity and Competitive Analysis -- pt. 3. Analytical Tools for the Strategist. Ch. 8. Residual Income, Corporate Capital Charges, and EVA.
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Item type Current library Collection Call number Copy number Status Barcode
Books Books Philippine Christian University Dasmarinas Circulation Graduate School HD30.28 C64 2001 (Browse shelf(Opens below)) 1 Available DGS01110

Includes bibliographical references and index

pt. 1. Corporate Strategy. Ch. 1. Introduction to Corporate Strategy. Ch. 2. Increasing Emphasis on Strategic Planning. Ch. 3. Strategy, the Old Economy, and the New Economy. Ch. 4. Strategic Planning Process --
pt. 2. Strategic Importance of Productivity. Ch. 5. Productivity Improvement and Competitiveness. Ch. 6. Productivity Improvement in the Old and New Economies. Ch. 7. Productivity and Competitive Analysis --
pt. 3. Analytical Tools for the Strategist. Ch. 8. Residual Income, Corporate Capital Charges, and EVA.

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