Events Management / Eloisa Altez-Romero
Material type:
TextManila, PH : Rex Book Store 2015Edition: Second EditionDescription: xxii, 132 pages : illustrations ; 25 cmISBN: - 9789712371226
- GT3405 R74 2015
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Philippine Christian University Manila Filipiniana | College | GT3405 R74 2015 (Browse shelf(Opens below)) | 1 | Available | 50994 |
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| GB 5030 M72 2017 Disaster risk reduction training manual / | GE140 C63 2022 Environmental science for all / | GT3405 L29 2020 Introduction to meetings, incentives, conferences and events management (MICE) / | GT3405 R74 2015 Events Management / | GT 3406 C7 2020 Introduction to meetings, incentives, conferences and events management (MICE) / | GT 3406 C7 2020 Introduction to meetings, incentives, conferences and events management (MICE) / | GT 3406 C7 2020 Introduction to meetings, incentives, conferences and events management (MICE) / |
Includes appendices and index.
Unit I. Context -- Lesson 1. What is an event? -- Lesson 2. What is MICE? -- Lesson 3. How did the events industry begin and develop? -- Lesson 4. What is the significance of the events industry? -- Unit II. Structure -- Lesson 5. Who are the industry stakeholders -- Lesson 6. Who are the industry suppliers? -- Lesson 7. Who are the industry Regulators? -- Unit III. Operation -- Lesson 8. Environmental scanning -- Lesson 9. Planning and approval process -- Lesson 10. Venue selection and layout -- Lesson 11. Event marketing -- Lesson 12. The event program -- Lesson 13. Risk management -- Lesson 14. On-site activities -- Lesson 15. Monitoring and evaluation -- Unit IV. Extra mile -- Lesson 16. Management -- Lesson 17. Communication -- Lesson 18. Themes and trends -- Lesson 19. Into the real world.
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