Part One: The Challenge of Transformational Change 1. Discontinuous Thinking: The Challenge of Tranformational Change 2. Building a New Consciousness: The Creation of Organizational Reality 3. Practical Dimensions of Transformational Change Phases and Methods 4. The Path of Least Resistance: Working with Multiple Realities Part Two: Seven Methods of Influence: An Integrated Strategy for Transformational Change 5. Persuasive Communication: Enabling People to Envision a Different Future 6. Participation: Creating a Shared Reality Through Joint Endeavor 7. Expectancy: Using the Power of Self--Fulfilling Prophecy 8. Role Modeling: Showing a Conducive Work Environment 9. Extrinsic Rewards: Reinforcing Behaviors that Support the Transformation 10. Coercion: Using it Legitimately 11. Integrating the Strategies for Maximum Impact

In this text, the authors argue that because an organization is made up of many different perceptions of reality, there is no single method of influence that is powerful enough to transform an organization. Instead, it suggests leaders must seek multiple points of leverage to promote change.